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How Loyalty Programs Benefit Independent Garden Centers
by: The Garden Center Show Team
Is a loyalty rewards program right for your independent garden center -- Here are some points to consider and tips to make the most of a loyalty program.

Intense Heat Waves Are the New Normal. How Can IGCs Help Gardeners Cope
by: The Garden Center Show Team
Intense heat waves are sweeping the nation. IGCs can help gardeners cope with products and education geared toward water conservation and heat protection.

Making New Loyal Customers on Mother’s Day
by: The Garden Center Show Team
Mother's Day is the third biggest sales day for fresh flowers, accounting for 26% of all holiday transactions. Flowers account for 80% of sales, with 64% bought for a mother and 40% for a spouse. Other items on the list include outdoor bedding and garden plants, flowering houseplants, and green houseplants. Upselling a plant that lives longer and requires more care can create a new customer.

Are You Using Reddit to Its Full Potential
by: The Garden Center Show Team
Content marketing is all about providing value to customers through education, community, and beauty, and Reddit is a great way to do this.

Ask Shoppers to “Be Mine” on Valentine’s Day
by: The Garden Center Show Team
Valentine’s Day is right around the corner, and consumers are ready to spend more than ever in 2023. Consumer spending on Valentine’s Day is set to increase to $25.9 billion, $2 billion more than last year.

Five New Year’s Resolutions for IGCs
by: The Garden Center Show Team
What can you do to make 2023 even better than 2022? If you’re looking for inspiration for New Year’s resolutions, here are a few ideas.

How IGCs Can Thrive This Holiday Season
by: The Garden Center Show Team
Millennials and Gen X will spend more this holiday season than last, according to PricewaterhouseCoopers. Independent garden centers can compete with big-box stores by offering better service and value. Collaboration with other local businesses will help you keep money in the local economy.

Collaboration: The IGC’s Key to Success
by: The Garden Center Show Team
No one business can capture every single customer. We all have a niche to fill, and we can coexist. As many small businesses slash marketing budgets, consider joining with other local IGCs to run ads together on a "support local businesses" theme.

Reasons to Be Optimistic About the Future of Retail
by: The Garden Center Show Team
High inflation is driving up the cost of just about everything, and cheap big-box stores are thriving as customers tighten their belts. But a recent survey by INSTORE Magazine shows that there’s reason for independent retailers to be optimistic.

Why Is In-Person Interaction So Important to Building a Business?
by: The Garden Center Show Team
The pandemic forced us into awkward Zoom meetings. What makes them awkward is the lack of nonverbal communication. Video calls cannot replace or replicate the type of in-person interaction exhibitors get at a trade show.

What’s Our Brand? Benefitting From Both Business and Personal Branding
by: The Garden Center Show Team
Many business owners focus on creating a brand identity for their business, but building a personal professional brand can be professionally beneficial, as well.

What is the Metaverse? Does My Business Need to Worry About It?
by: The Garden Center Show Team
The metaverse can be a confusing concept full of big claims. This article covers basic concepts and past applications and offers some practical ideas for garden centers.

What Inflation Means for Independent Garden Centers
by: The Garden Center Show Team
Inflation soared to a 30-year high in November, offsetting gains in employment rates and wages. Let’s take a look at how businesses large and small have navigated past inflationary periods.

Making Curbside Pickup a Smooth and Satisfying Customer Experience
by: The Garden Center Show Team
Curbside pickup is here to stay, even as the pandemic winds down. What can your business do to make it operationally efficient while giving customers a great experience? Read on to find suggestions from our retail experts, and turn curbside services into a brand differentiator for your store.