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Using the Pantone Color of the Year in Your IGC
by: The Garden Center Show Team
Pantone has announced that their Color of the Year for 2023 is “Viva Magenta.” They describe it as a shade of red “rooted in nature,” connoting strength, bravery, joy and optimism, powerful and empowering while being welcoming and witty.

How IGCs Can Thrive This Holiday Season
by: The Garden Center Show Team
Millennials and Gen X will spend more this holiday season than last, according to PricewaterhouseCoopers. Independent garden centers can compete with big-box stores by offering better service and value. Collaboration with other local businesses will help you keep money in the local economy.

Halloween Marketing Ideas for 2022
by: The Garden Center Show Team
Halloween's popularity is growing each year among kids and adults. US consumers are expected to spend $10.5 billion this season, up from $3.3 billion in 2005. The holiday owes its popularity to Millennials and older members of Gen Z, who have transformed many of their childhood hobbies into adult passions.

Visual Merchandising with Biophilic Inspiration
by: The Garden Center Show Team
Visual Merchandising Expert, Joe Baer from ZenGenius, Inc. and biophilic expert Genevieve R Mills with Oakland Green Interiors teamed up in this webinar to talk about biophilic design and how it can be incorporated into your Visual Merchandising program to influence shopping time, perceived value and the overall mood of your customers.

Social Standouts to Help Your Social Media Presence
by: The Garden Center Show Team
Gardening, houseplant, and floral design influencers on Instagram and TikTok provide social media models for garden centers to follow to make their social media presences successful.

Independent Retailers and the Great Resignation
by: The Garden Center Show Team
This article explores how independent retailers are handling the "great resignation,” the pressure to provide more perks, pay, and flexibility to workers, and what lessons garden centers can do to retain employees.

The Pantone Color of the Year: What It Means for Independent Garden Centers
by: The Garden Center Show Team
Pantone has announced the 2022 Color of the Year: Very Peri. This article discusses the meaning of the choice and how independent garden centers can incorporate it into their merchandising and marketing strategies.

What Inflation Means for Independent Garden Centers
by: The Garden Center Show Team
Inflation soared to a 30-year high in November, offsetting gains in employment rates and wages. Let’s take a look at how businesses large and small have navigated past inflationary periods.

Making Curbside Pickup a Smooth and Satisfying Customer Experience
by: The Garden Center Show Team
Curbside pickup is here to stay, even as the pandemic winds down. What can your business do to make it operationally efficient while giving customers a great experience? Read on to find suggestions from our retail experts, and turn curbside services into a brand differentiator for your store.

2022 Trends to Watch Out For: Sustainable Gardening
by: The Garden Center Show Team
The pandemic has brought millions of new gardeners to the hobby—over 18 million, in fact—and independent garden centers are keen on keeping interest in gardening alive.

Sharing the Joy of Gardening this Holiday Season
by: The Garden Center Show Team
The holidays are a great time to introduce someone to a hobby that will bring them joy for years to come. While some of the items listed above might not be ideal for the more experienced gardener, they certainly make the idea of gardening fun, simple, and exciting for the newcomer.

2022 Trends to Watch Out For: Outdoor Spaces
by: The Garden Center Show Team
Though the front and back yard trends of 2022 take a variety of forms, they all have one thing in common: using available outdoor space as more than an expanse of grass to tend to. Whether turning a porch or patio into another “room” or placing bird feeders and planting wild gardens to bring nature closer to home, garden centers can provide examples of these new outdoor trends and inspiration for consumers.

Amanda Thomsen "Into the Unknown" Replay
by: The Garden Center Show Team
Did you miss it? Don't worry! Here's the video replay for Amanda Thomsen's presentation, "Into the Unknown." She spoke at Milaeger's Garden Center in Racine, Wisconsin on November 17, 2021 to an audience of independent garden center owners and professionals.

2021 Holiday Season Overview
by: The Garden Center Show Team
Experts are predicting the strongest holiday in memory, and consumers are expected to head into stores to avoid late-shipment woes. Make sure you're stocking deep to offset the risks of supply chain problems.

5 Gardening Essentials for 2022
by: The Garden Center Show Team
2022 is shaping up to be a year in which Americans focus on personal growth, undertaking projects that are meaningful to them. During the pandemic, many have already found satisfaction and meaning in gardening, and garden centers must do their best to help make gardening fun, easy, and satisfying for these customers. This list is just a small sample of the types of products that will help these gardeners achieve their personal goals. What other products do you expect to be big sellers in the coming year?

When Marketing, Stay On Your Path
by: The Garden Center Show Team
Using marketing tools wrong – or the wrong marketing tools – can cause you to waste a lot of advertising dollars, permanently reduce your average order value, and find yourself serving the wrong customers. This article explores how this can happen, and what you can do to avoid it.

Lost in the Weeds -- Make a Plan
by: The Garden Center Show Team
Retailers spend more time and money marketing than ever before. One way to make sure those marketing dollars perform to their full potential is to do the work of creating a marketing plan. This article talks you through the process in clear, simple detail.