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Consumers Willing to Pay More For Environmentally Friendly Flowers, Study Finds
by: The Garden Center Show Team
A new study that should interest independent garden centers shows that across almost all demographics, half of all consumers are willing to pay up to 10% more for sustainably grown flowers.

Visual Merchandising with Biophilic Inspiration
by: The Garden Center Show Team
Visual Merchandising Expert, Joe Baer from ZenGenius, Inc. and biophilic expert Genevieve R Mills with Oakland Green Interiors teamed up in this webinar to talk about biophilic design and how it can be incorporated into your Visual Merchandising program to influence shopping time, perceived value and the overall mood of your customers.

The Pantone Color of the Year: What It Means for Independent Garden Centers
by: The Garden Center Show Team
Pantone has announced the 2022 Color of the Year: Very Peri. This article discusses the meaning of the choice and how independent garden centers can incorporate it into their merchandising and marketing strategies.

What Inflation Means for Independent Garden Centers
by: The Garden Center Show Team
Inflation soared to a 30-year high in November, offsetting gains in employment rates and wages. Let’s take a look at how businesses large and small have navigated past inflationary periods.

2022 Trends to Watch Out For: Sustainable Gardening
by: The Garden Center Show Team
The pandemic has brought millions of new gardeners to the hobby—over 18 million, in fact—and independent garden centers are keen on keeping interest in gardening alive.

Sharing the Joy of Gardening this Holiday Season
by: The Garden Center Show Team
The holidays are a great time to introduce someone to a hobby that will bring them joy for years to come. While some of the items listed above might not be ideal for the more experienced gardener, they certainly make the idea of gardening fun, simple, and exciting for the newcomer.

2022 Trends to Watch Out For: Outdoor Spaces
by: The Garden Center Show Team
Though the front and back yard trends of 2022 take a variety of forms, they all have one thing in common: using available outdoor space as more than an expanse of grass to tend to. Whether turning a porch or patio into another “room” or placing bird feeders and planting wild gardens to bring nature closer to home, garden centers can provide examples of these new outdoor trends and inspiration for consumers.

2021 Holiday Season Overview
by: The Garden Center Show Team
Experts are predicting the strongest holiday in memory, and consumers are expected to head into stores to avoid late-shipment woes. Make sure you're stocking deep to offset the risks of supply chain problems.

7 Alternatives to Traditional Christmas Trees
by: The Garden Center Show Team
This year’s Christmas tree shortage could leave many revelers in search of something to put their gifts under. It’s a great opportunity to direct customers to a different kind of Christmas tree, one that expresses their individuality, one that they can enjoy all year long. What are some other alternatives to Christmas trees you’ll be marketing this holiday season?

5 Gardening Essentials for 2022
by: The Garden Center Show Team
2022 is shaping up to be a year in which Americans focus on personal growth, undertaking projects that are meaningful to them. During the pandemic, many have already found satisfaction and meaning in gardening, and garden centers must do their best to help make gardening fun, easy, and satisfying for these customers. This list is just a small sample of the types of products that will help these gardeners achieve their personal goals. What other products do you expect to be big sellers in the coming year?