It's Simple, Play!  
Whether you're 3 or 63, we want to bring more fun and joy to life. We know that simple play or work, no matter what, makes us smile. We built the Simplay3 and American Home brands to bring smiles and ease to life with products that are simply and smartly designed to tackle everyday needs from back-to-basics children's play to maintaining your home and garden. Our durable products partner with families throughout their day to reach, carry, hold, support and entertain with strength, quality and great design. Made in America by an American workforce, our products are easy to assemble too!

Why the 3 you wonder? We'll give you a hint - we've done this before! We've built our companies based on family values, respect for one another, and respect for our valued customers. We do this because we love to hear laughter and to see people smile. Those smiles are contagious, so we want to encourage them again and again!