Conference Program:   2022 Trends Report -- From Crisis to Innovation

Speaker: Katie Dubow, President of Garden Media Group
Date: August 10, 2022 .... Time: 10:00 - 10:45 a.m., Room 201-C

Why should you care about trends? It’s simple. Trends drive consumers and consumers drive sales. This year, the Garden Center Show is the place to watch for emerging trends. In 2022 and beyond, gardening is the solution. As the world opens back up, we move from Crisis to Innovation. Garden trends are more important than ever to guide us in uncertain times and give us hope. Join global trendspotter and QVC guest host, Katie Dubow, and learn how to apply new research and inside information to help you grow your business and stay relevant. When you’re ahead of the curve, your company becomes a trendsetter and you become the go to place for what’s new – whether you are a breeder, grower or retailer.



Katie Dubow is president of Garden Media Group, a second-generation women-owned and run public relations firm specializing in the green industry. Author of the annual Garden Trends Report, Dubow presents to audiences from Italy to Chicago. Dubow is also a guest host on QVC for Cottage Farms, a judge at the Philadelphia Flower Show, the inaugural recipient of the Emergent Communicator Award from GardenComm, president of the Pennsylvania Landscape and Nursery Association, and a member of the Forty Under 40 from Greenhouse Product News.

Garden Media Group .... Our Vision Is Big:
To inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year

Our mission is simple: To instill a passion for nature and a love of gardening to all generations to improve environmental health and support human wellbeing. To support our mission we partner with like-minded companies and people who want to grow their business by increasing the global love of gardening and appreciation for nature, drive stewardship of the Earth and help care for all things that grow. Staying true to our core values for almost thirty years in business helps us create a company we're proud to run and where we are happy to work. Because it’s our responsibility to make sure that while creating beautiful products, we’re also caring for our beautiful planet.

Address:   520 W. State St. Kennett Square, PA 19348
Email:  info@gardenmediagroup.com     Contact:  
Phone:  (610) 444-3040   FAX:  (610) 444-3043

             



It’s Time To Get Together Again ... A WHOLE NEW TRADE SHOW DESIGNED JUST FOR IGCs  

The Garden Center Show for independent garden center (IGC) owners and professionals is the premier event for IGCs. We bring together the brightest minds and hottest products in one place at the Wisconsin Center in Milwaukee, Wisconsin, for a conference and exhibition. All attendees receive access to exhibit hall, keynote sessions and inaugural networking reception on Wednesday, Aug. 10th

The Garden Centers of America (GCA) is the supporting partner of the Garden Center Show.
The Garden Center Show for IGCs brings together thousands of retailers and hundreds of exhibitors showcasing the latest products, services and equipment you need to succeed. Register now to discover your next big seller and your next technological advance. You'll save thousands of dollars or your next pioneering idea to take your business to a higher level.

Registration / Event Directors:
Rob Bailey:  (224) 355-6947 .... rob.bailey@gardencentershow.com
Jim Reed:  (224) 688-0858 .... jim.reed@gardencentershow.com   


                 

  • Meet with vendors you haven’t seen in two years.
  • Add variety to your product mix by finding new vendors.
  • Expand your knowledge in peer-to-peer education program sponsored by Garden Centers of America.
  • Network with other top IGCs.

The Garden Center Show has everything you need to succeed in 2022!

All attendees receive access to the exhibit hall, keynote sessions and the inaugural networking reception on Wednesday, August 10 | 5:00 - 6:00 p.m. Join fellow attendees and industry leaders for an evening of networking!  

A Garden Center Tour Designed to Inspire

Network with fellow garden center professionals and energize your business with fresh retail strategies from independent garden centers counted among the best in the great Milwaukee market, all while saving $100 per team member. On-board moderators will get the wheels rolling, revealing the best practices that put these IGC retailers on top. Then see firsthand what makes them so special as you explore each location. Watch the ideas spark as you fill your to-do list with new possibilities for profit, then get back to your hotel in plenty of time to enjoy dinner and nightlife in downtown Milwaukee. Transportation and lunch included. Conducted in conjunction with Garden Centers of America. Book early — this tour is a favorite among Garden Center Show-goers and has sold out in previous years!

WISCONSIN CENTER

400 W. Wisconsin Ave.
Milwaukee, WI 53203
wisconsincenter.com

SHOW HOURS

Tuesday, Aug. 9:  11 a.m. to 5 p.m.
Wednesday, Aug. 10:  9 a.m. to 5 p.m.
Thursday, Aug. 11:  9 a.m. to 2 p.m.

SMARTWORK MEDIA LAUNCHES NEW GARDEN CENTER SHOW FOR IGCs IN AUGUST 2022

SmartWork Media announces the launch of THE GARDEN CENTER SHOW for IGCs to be held Aug. 9-11, 2022 at the Wisconsin Center in Milwaukee. The three-day national-level event is expected to draw 700 booths and thousands of buyers from across the country. This event will offer special educational opportunities aimed at addressing the most essential purchasing, marketing and management questions that independent garden centers face today.

The show will partner with Garden Centers of America to bring IGCs a day touring local Milwaukee garden centers on Aug. 9, and GCA will help design the show’s conference program, bringing real-life, actionable how-tos that will help IGCs thrive.

SmartWork Media CEO Matthijs Braakman explains why this show was created: “Due to the Covid-19 pandemic there were no Midwest garden center shows in 2020, and at this time, we don’t see any scheduled for 2021 either. The industry needs to have an opportunity to get together to conduct business in 2021,” Braakman said. “With our many years of expertise in producing B2B magazines and shows focused on the retail industry, the new GARDEN CENTER SHOW for IGCs fits well into our model, and we look forward to sharing this expertise with the independent garden center industry.”

THE GARDEN CENTER SHOW for IGCs is being directed by Rob Bailey, who has more than 35 years of trade show experience. From 2015 to 2020, Bailey was the show manager for the IGC Show, and he will be bringing his leadership, expertise and knowledge of the industry to the show. “Over the past five years, I have enjoyed working with thousands of independent garden center owners, building relationships and helping to grow their businesses,” Bailey said. “I am thrilled that SmartWork Media has provided an opportunity to continue that work with the new Garden Center Show. I look forward to seeing many familiar faces in August!”

Bailey’s co-director will be Jim Reed, a trade show veteran of 30-plus years as well, with 20 of those year spent in the management of B2B retail industry shows and two years with the Chicago Flower & Garden Show, a consumer show. Reed sees THE GARDEN CENTER SHOW for IGCs as an opportunity to educate retailers in new ways. “We’re looking to focus on some new educational topics targeting the interaction between the IGC and their customers,” Reed said. “We don’t want to just give them ideas but to also give them time to develop these ideas at the show. When they leave, they will have a plan in hand that will allow them to implement what they learned immediately.”

For more information on THE GARDEN CENTER SHOW for IGCs, visit gardencentershow.com or contact Rob Bailey at (224) 355-6947, rob.bailey@gardencentershow.com, or Jim Reed at (224) 688-0858, jim.reed@gardencentershow.com.