Conference Program: Merchandising Displays Competition
    Date: August 8, 2023 .... Time: 1:00 - 1:45 p.m.

    Joe Baer is the Co-Founder, CEO and Creative Director of ZenGenius, Inc. which provides Visual Merchandising, Special Events and Creative Direction. His career encompasses over thirty years of experience working with many of the top retailers. His passion, drive and enthusiasm for visual merchandising and amazing retail experiences leads him to motivate and energize audiences around the world.

    Joe engages his audiences and creates experiential learning situations. He is well known for leading the annual Iron Merchant Challenge at IRDC to celebrate visual merchandising as an important aspect of retail design. Joe created ZenGenius with a vision to bring the knowledge of Visual Merchandising to the world and provide a unique type of creative support to retailers and businesses. ZenGenius is celebrating over 20 years of creative genius!

    At the heart of a great visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. As a creative agency rooted in the principles and practice of visual merchandising, we provide solutions for brand activation through visual strategy and development, planning, sourcing, implementation and hands-on execution, bringing life to consumer experiences across all platforms. Employing the best visual merchandisers and designers, we’re your resource to create visual experience that elevate your space to the next level, drive consumer traffic and increase sales.

    Founded in 1999 in Columbus, Ohio by creative directors and visual merchandising experts, Joe Baer and Paul Cook, ZenGenius was built on the belief that our unique talents are an opportunity and a gift to help the world through visual merchandising. More than 20 years later, ZenGenius has built an extensive network of visual merchandisers, creative directors, stylists and designers, who constantly question, tinker and challenge the status quo to bring life to your brand through visual experiences.

    Address:   467 East Starr Ave Columbus, OH 43201
    Email:     Contact:   Joe Baer
    Phone:  614-220-9040   FAX: 


    2022 Conference Program / Visual Merchandising Biophilic Inspiration Final
    Visual Merchandising Expert, Joe Baer from ZenGenius, Inc. and biophilic expert Genevieve R Mills with Oakland Green Interiors teamed up in this webinar to talk about biophilic design and how it can be incorporated into your Visual Merchandising program to influence shopping time, perceived value and the overall mood of your customers. This webinar was sponsored and produced by The Garden Center Show to benefit our community of independent garden centers.

    Experiential Merchandising -- Increase Profits by Creating Stronger Visual Experiences
    Date: August 10, 2022 .... Time: 10:00 - 11:00 a.m., Room 203-B

    How can experiential merchandising grow your profits? Visual Merchandising, known as the science behind sales, is the art and science of arranging and displaying your products and services to entice customers, create a positive brand image, and maximize your sales. How products are displayed and presented to your customers impacts how they value the products, the brand, and ultimately their decision to purchase a product or walk away.

    Learn how to improve your store’s profitability and your customer’s shopping experience from the owner and Creative Director of ZenGenius, Joe Baer. Join this session to learn the best visual merchandising practices and techniques to engage your customers and grow sales.

    • Learn the best visual merchandising practices to implement in your store
    • Learn how to improve your store's profitability and customer's shopping experience
    • Gain hands-on visual merchandising experience


               The Lawn & Garden Marketing Association "Green Marketing" programs -- Plan for Success at Events  /  Stay Connected Year Round
               Contact LGMA to Showcase New Products / Catalogs / Seasonal Promotions ---