Conference Program: Keynote / Stop Trying to be the Garden Center You Were 4 Years Ago
    Date: August 9, 2023 .... Time: 9:00 - 10:00 a.m.

    Summer 2023; someone in the industry says, “business is getting back to normal”. Why would you say that? The person you had as a customer in the summer of 2019 has changed a lot since then; they want different things; they shop differently; and they pay differently. Are you trying to be the garden center that you were four summers ago? If so, you are missing some tremendous opportunities to be more in tune with today’s customers. Tom Shay, a fourth-generation dealer from the industry will share with you ideas of what you can do with the products and services you offer to gain new customers and more business from your existing customers. Come listen to a fellow dealer who will have you leave the session full of ideas.

    Tom Shay is a fourth-generation small business owner. During the 30-plus years when Tom was a part of the family operation, the businesses were ongoing laboratories for the management and promotional techniques that Tom shares. He presents proven and time-tried ideas on the topics of marketing, business strategy, customer loyalty, business-management design, employee skills development, and financial control.

    The company website, Profits Plus, is the largest website designed for small business with hundreds of articles, and many calculators to assist in making management decisions. The website is provided to all as a free service, used by many consultants as a tool to help them in their work.

    Tom has authored twelve books on small business management, a book on vendor relations and a college textbook on small business accounting and business planning. Having written over 400 columns in 75 trade publications, he has been nominated three times for the Jesse H. Neal award for editorial excellence in business media. He has earned the Certified Speaking Professional (CSP) distinction, which has been attained by less than 8 percent of speakers worldwide.

    Profits Plus Solutions .... For Small Business
    Content. Whether you are listening to a person speak, read an article or book they have written, or talk with them in a one-on-one situation, you want there to be substance to what they are saying. You want someone who has "been there and done that." Information may come from a text book, but proven knowledge comes from experience.

    Welcome to Profits Plus. You have just found access to the best online tool for small businesses. Decisions about how to manage your business should no longer be a guessing game. The purpose of Profits Plus and Tom Shay is to assist business owners and managers in increasing today's profits, plus build their business for the future. As an individual, I strive to achieve this through my efforts in magazine articles, books, seminars,customized consulting services, and partnerships with other like minded businesses. I know that I am working with families and individuals whose livelihood depends on the results of the business. It is an honor and privilege to have the opportunity to work with and for the businesses which serve their community.

    Address:   PO Box 128 Dardanelle, AR 72834
    Email:     Contact:   Tom Shay
    Phone:  (727) 464-2182   FAX:  (727) 898-3179



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