Conference Program: Selling Through the Senses
    Date: August 8, 2023 .... Time: 1:00 - 1:45 p.m.

    How well is your selling environment engaging with your customers' five senses? Don’t underestimate the power of aroma and sound/music inside your selling environment, or the increases in sales you can enjoy via engaging displays (touch), and “breaking bread” (taste) with your customers. Understand how to use your 6th sense (intuition) to recognize what makes a memorable selling environment!

    Conference Program: Lighting, Color, Signage - Critical Elements to Creating an Effective Shopping Experience. Are You Doing Them Right
    Date: August 8, 2023 .... Time: 4:00 - 4:45 p.m.

    Lighting can make or break a selling environment. Without the right lighting, you’re no doubt losing sales.
    Color works hand-in-hand with lighting, and can also make a big difference in how someone perceives your space.
    Sign pollution is alive and well in the retail world. Poor sign design and too many signs is why many people don’t read signs!

    In this presentation, you'll learn:

    • Quick tips on how to illuminate your space properly, and the key specifications for getting the right lamp in your track heads
    • Selecting the right colors and placing them in the right spots so color works FOR you
    • How to set up sign design guidelines so your signs will get read.

    Lyn Falk, Owner/President of Retailworks Inc, is an author, award-winning designer, business owner, and international speaker, Lyn Falk has earned praise for her holistic, innovative, results-driven design philosophy. She has devoted over 35 years to teaching and helping retailers and business owners build purposeful and productive spaces that move hearts, minds & merchandise. Her expertise in retail design, business, consumer behavior and environmental psychology, has helped her develop designs that not only meet but often exceed her client’s projected goals. Falk’s clientele represents over 35 different retail industries. She has worked with hundreds of independent retailers across the country, helping them define their brand, tell their story, and create profitable shopping environments/experiences. Falk delivers a message to retailers that will change perceptions and inspire new ideas.

    About Retailworks, Inc.... Changing the Customer Experience . 
    Retailworks, Inc. is an award-winning commercial interior design, display, branding, and consulting firm headquartered in Milwaukee. We create engaging, branded environments, thought-provoking and intentional art, and display installations to positively influence the customer experience. Retailworks, Inc. is 100% woman owned, and is the parent company of LMF Group. Celebrating 25 years of creating amazing environments with outstanding results.

    We combine the best of proven branding and design principles with the latest in environmental psychology and consumer behavior. We ask the necessary questions to get a complete understanding of your business, vision, and project goals. Then we create a little magic. Our team is comprised of right and left brain thinkers. We love psychology and knowing how to manipulate all the variables in a space to create the “just right” experience in a branded built environment. We’re a smart and efficient team with a sense of humor. We love what we do and it shows. You want a brand that means something, and a space that engages and inspires the customers you’ve worked so hard to get and keep. And you want a brand and an environment that makes a difference, motivates employees, moves minds and merchandise, and ultimately increases traffic and sales.

    Address:   424 W. Walnut St Milwaukee, WI 53212
    Contact:   Lyn Falk, Owner/President
    Phone:  (414) 840-1244   FAX: 



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