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Michigan State Univ (Dept of Horticulture) @ The Garden Center Show

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The Premier Conference & Trade Show for IGCs
The Garden Center Show: The premier event for IGCs -- STAY CONNECTED! The Garden Center Show for independent garden center (IGC) owners and professionals brings together the brightest minds and hottest products in one place for a conference and exhibition. All attendees receive...

Speaker: Dr. Bridget K. Behe, Professor Emeritus of Horticultural Marketing

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Conference Program: The Art & Science of Pricing Products
Conference Program: The Art & Science of Pricing Products Date: August 9, 2023 .... Time: 11:00 - 11:45 a.m. There is more to pricing than simply calculating costs and markup. Bridget will discuss some pricing strategies and share some research-based findings on how consumers...