Kenneth Lane -- Founder/Owner of Hathaway and Lane Digital .
For the past 20 years, Ken has helped organizations build, execute and realize their strategic marketing plans. Prior to starting Hathaway & Lane Direct (now Hathaway & Lane Digital), his direct marketing career began blossoming at Staples in the early ‘90s. Next came a transition from BTB to BTC with senior-level stints at Jackson & Perkins/Harry and David, White Flower Farm, and FAR&WIDE Travel.
At each stage, Ken honed his database-marketing and analytical skills to drive new-product introductions, marketing plans, pricing, and inventory management. A former board member of the Mailorder Gardening Association (now the Direct Gardening Association) and featured speaker at numerous national direct-marketing conferences, Ken has established a proven track record in database segmentation/analysis, Internet marketing, sales/inventory forecasting, catalog print/production, product development, operations/call center management and pricing/gross-margin planning. A graduate of Boston University, he is also a lifelong Red Sox fan.
Hathaway and Lane Digital: GIVE US TEN MINUTES -- That’s all it takes to build a better business plan.
Identify. Clarify. Rectify. Business & Marketing Consulting Services. Need to think strategically and everyone on your team is too close to it? Need to build & execute a program from scratch? Waiting on data & reports for far too long and everyone is “too busy”? Give me 10 minutes—at no cost to you—and let’s get going.
Founded by industry veteran Ken Lane
Hathaway & Lane Digital is a full-service direct-response marketing consultancy with extensive senior-level expertise in building programs that compel customers to respond. With proficiency in all facets of digital marketing and strategic planning, we combine innovative technologies with traditional direct-response principles to get results. Our nimble, forecasting-driven methodologies have helped businesses maneuver through the impact of Covid-19, emerging with improved profitability on just about every level.
Hathaway & Lane Digital channels the know-how gained from 20 years of working for companies—large and small, public and private, consumer and B2B—into elegant, time-tested marketing solutions.
Address: 108 N 3rd St. Suite 203 Hannibal, MO 63401
Contact: Kenneth Lane, Founder/Owner
Phone: 636-383-8484 FAX: