Hathaway & Lane Digital - Speaker: Kenneth Lane - Founder/Owner, Hathaway and Lane #

Conference Program: Get Better at Understanding and Acting on Your Financial Reports
Date: August 9, 2023 .... Time: 3:00 - 3:45 p.m.

Samuel Gompers is renowned for many things, including the following statement. “The worst crime against working people is a company which fails to make a profit.” Profit is not a dirty word, but making a profit is a difficult, cross-functional imperative for your organization. This presentation is designed for those of you in charge of finance, operations, and marketing. The process for building a budget is a critical one. Building an accurate one is more critical still. “Get a Better Understanding” is designed for people who want to learn about what some consider to be the most important function for every business other than what the company does. Keywords here ... Understanding and Acting. We will cover both.

About Our Speaker

Kenneth Lane -- Founder/Owner of Hathaway and Lane Digital .
For the past 20 years, Ken has helped organizations build, execute and realize their strategic marketing plans. Prior to starting Hathaway & Lane Direct (now Hathaway & Lane Digital), his direct marketing career began blossoming at Staples in the early ‘90s. Next came a transition from BTB to BTC with senior-level stints at Jackson & Perkins/Harry and David, White Flower Farm, and FAR&WIDE Travel.

At each stage, Ken honed his database-marketing and analytical skills to drive new-product introductions, marketing plans, pricing, and inventory management. A former board member of the Mailorder Gardening Association (now the Direct Gardening Association) and featured speaker at numerous national direct-marketing conferences, Ken has established a proven track record in database segmentation/analysis, Internet marketing, sales/inventory forecasting, catalog print/production, product development, operations/call center management and pricing/gross-margin planning. A graduate of Boston University, he is also a lifelong Red Sox fan.

Hathaway and Lane Digital: GIVE US TEN MINUTES -- That’s all it takes to build a better business plan.
Identify. Clarify. Rectify. Business & Marketing Consulting Services. Need to think strategically and everyone on your team is too close to it? Need to build & execute a program from scratch? Waiting on data & reports for far too long and everyone is “too busy”? Give me 10 minutes—at no cost to you—and let’s get going.

Founded by industry veteran Ken Lane
Hathaway & Lane Digital is a full-service direct-response marketing consultancy with extensive senior-level expertise in building programs that compel customers to respond. With proficiency in all facets of digital marketing and strategic planning, we combine innovative technologies with traditional direct-response principles to get results. Our nimble, forecasting-driven methodologies have helped businesses maneuver through the impact of Covid-19, emerging with improved profitability on just about every level.

Hathaway & Lane Digital channels the know-how gained from 20 years of working for companies—large and small, public and private, consumer and B2B—into elegant, time-tested marketing solutions.

Address: 108 N 3rd St. Suite 203 Hannibal, MO 63401
Email: klane@hathawayandlane.com
Contact: Kenneth Lane, Founder/Owner
Phone: 636-383-8484 FAX: