Conference Program:   How to Master SEO for Small Business Owners

Speaker: Andrea Hill, CEO of Hill Management Group, StrategyWerx
Date: August 9, 2022 .... Time: 1:00 - 1:45 p.m., Room 203-B

For many people, understanding SEO (or search engine optimization) might as well be speaking Greek. Andrea makes this topic easy to understand and will tell you where your priorities should be, including how to optimize your website for on-page SEO results before investing in paid traffic, as well as how Google’s latest methodology should affect your strategy. She will also address recent changes in retargeting and how you can use this technology to stay in touch with “hot” leads.


Andrea Hill is CEO of Hill Management Group, StrategyWerx
Andrea owns Hill Management Group, LLC (HMG), which has four brands: StrategyWerx, WerxMarketing, MentorWerx, and ProsperWerx. Through those brands HMG provides strategy consulting, business development, professional development, branding, and marketing services to small and mid-sized businesses. Andea has over 30 years of professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries.

Andrea’s special expertise is in preparing companies for growth – whether they seek to improve cash-flow for organic growth, or acquire angel or institutional investors. She uses proprietary processes for strategic planning, leadership development, branding & marketing strategy, operations improvement and management, and human resources strategy. Her forward-looking orientation and deep background in marketing technology and data make her business perspective particularly useful during this time of significant economic and business transformation. When she’s not running her company or enjoying her large family, she is very active in political and social causes related to jewelry supply chain responsibility, diversity and equality, women’s rights, and women’s health.

Business Support You Can Grow On .... StrategyWerx, WerxMarketing, MentorWerx . 
Build Your Business With Us. Hill Management Group helps small-to-midsized business owners build stronger strategies and improve operations. In addition to consulting business owners across many industries, we have deep knowledge of the jewelry, luxury, and lifestyle business sectors, and we consult the entire verticals of these industries, from raw material sourcing and management through design, manufacturing, and both online and physical retailing. Our services are available through three brands: StrategyWerx, WerxMarketing, and MentorWerx. Read on to see how we can help you make your business grow and prosper.

Who is Hill Management Group ... HMG is owned by Andrea Hill. Andrea has over 35 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. She launched Hill Management Group in 2007, which serves small businesses in many produc industries with deep knowledge in the international jewelry and accessory, lifestyle, luxury, and home goods verticals. The company is known primarily through its brands: StrategyWerx, WerxMarketing, and MentorWerx. Andrea also plays a key role in the management and marketing of the Chicago Responsible Jewelry Conference, which has become a gathering of the worldwide community working to create mine-to-market responsible supply chains in metals and gem materials.

Address:   1 E. Erie St. Suite 525 (POB 2036) Chicago, IL 60611    
Email:  consult@strategywerx.com    
Contact:   Andrea Hill    
Phone:  (414) 600-0902   FAX:

             


It’s Time To Get Together Again ... A WHOLE NEW TRADE SHOW DESIGNED JUST FOR IGCs  

The Garden Center Show for independent garden center (IGC) owners and professionals is the premier event for IGCs. We bring together the brightest minds and hottest products in one place at the Wisconsin Center in Milwaukee, Wisconsin, for a conference and exhibition. All attendees receive access to exhibit hall, keynote sessions and inaugural networking reception on Wednesday, Aug. 10th

The Garden Centers of America (GCA) is the supporting partner of the Garden Center Show.
The Garden Center Show for IGCs brings together thousands of retailers and hundreds of exhibitors showcasing the latest products, services and equipment you need to succeed. Register now to discover your next big seller and your next technological advance. You'll save thousands of dollars or your next pioneering idea to take your business to a higher level.

Registration / Event Directors:
Rob Bailey:  (224) 355-6947 .... rob.bailey@gardencentershow.com
Jim Reed:  (224) 688-0858 .... jim.reed@gardencentershow.com   


                 

  • Meet with vendors you haven’t seen in two years.
  • Add variety to your product mix by finding new vendors.
  • Expand your knowledge in peer-to-peer education program sponsored by Garden Centers of America.
  • Network with other top IGCs.

The Garden Center Show has everything you need to succeed in 2022!

All attendees receive access to the exhibit hall, keynote sessions and the inaugural networking reception on Wednesday, August 10 | 5:00 - 6:00 p.m. Join fellow attendees and industry leaders for an evening of networking!  

A Garden Center Tour Designed to Inspire

Network with fellow garden center professionals and energize your business with fresh retail strategies from independent garden centers counted among the best in the great Milwaukee market, all while saving $100 per team member. On-board moderators will get the wheels rolling, revealing the best practices that put these IGC retailers on top. Then see firsthand what makes them so special as you explore each location. Watch the ideas spark as you fill your to-do list with new possibilities for profit, then get back to your hotel in plenty of time to enjoy dinner and nightlife in downtown Milwaukee. Transportation and lunch included. Conducted in conjunction with Garden Centers of America. Book early — this tour is a favorite among Garden Center Show-goers and has sold out in previous years!

WISCONSIN CENTER

400 W. Wisconsin Ave.
Milwaukee, WI 53203
wisconsincenter.com

SHOW HOURS

Tuesday, Aug. 9:  11 a.m. to 5 p.m.
Wednesday, Aug. 10:  9 a.m. to 5 p.m.
Thursday, Aug. 11:  9 a.m. to 2 p.m.

SMARTWORK MEDIA LAUNCHES NEW GARDEN CENTER SHOW FOR IGCs IN AUGUST 2022

SmartWork Media announces the launch of THE GARDEN CENTER SHOW for IGCs to be held Aug. 9-11, 2022 at the Wisconsin Center in Milwaukee. The three-day national-level event is expected to draw 700 booths and thousands of buyers from across the country. This event will offer special educational opportunities aimed at addressing the most essential purchasing, marketing and management questions that independent garden centers face today.

The show will partner with Garden Centers of America to bring IGCs a day touring local Milwaukee garden centers on Aug. 9, and GCA will help design the show’s conference program, bringing real-life, actionable how-tos that will help IGCs thrive.

SmartWork Media CEO Matthijs Braakman explains why this show was created: “Due to the Covid-19 pandemic there were no Midwest garden center shows in 2020, and at this time, we don’t see any scheduled for 2021 either. The industry needs to have an opportunity to get together to conduct business in 2021,” Braakman said. “With our many years of expertise in producing B2B magazines and shows focused on the retail industry, the new GARDEN CENTER SHOW for IGCs fits well into our model, and we look forward to sharing this expertise with the independent garden center industry.”

THE GARDEN CENTER SHOW for IGCs is being directed by Rob Bailey, who has more than 35 years of trade show experience. From 2015 to 2020, Bailey was the show manager for the IGC Show, and he will be bringing his leadership, expertise and knowledge of the industry to the show. “Over the past five years, I have enjoyed working with thousands of independent garden center owners, building relationships and helping to grow their businesses,” Bailey said. “I am thrilled that SmartWork Media has provided an opportunity to continue that work with the new Garden Center Show. I look forward to seeing many familiar faces in August!”

Bailey’s co-director will be Jim Reed, a trade show veteran of 30-plus years as well, with 20 of those year spent in the management of B2B retail industry shows and two years with the Chicago Flower & Garden Show, a consumer show. Reed sees THE GARDEN CENTER SHOW for IGCs as an opportunity to educate retailers in new ways. “We’re looking to focus on some new educational topics targeting the interaction between the IGC and their customers,” Reed said. “We don’t want to just give them ideas but to also give them time to develop these ideas at the show. When they leave, they will have a plan in hand that will allow them to implement what they learned immediately.”

For more information on THE GARDEN CENTER SHOW for IGCs, visit gardencentershow.com or contact Rob Bailey at (224) 355-6947, rob.bailey@gardencentershow.com, or Jim Reed at (224) 688-0858, jim.reed@gardencentershow.com.