Conference Program: Webinar in a Box
    Date: August 8, 2023 .... Time: 1:00 - 1:45 p.m.

    In a world where digital engagement is paramount, harnessing the potential of webinars has become essential for businesses seeking to connect with their target audience effectively. Welcome to "Webinar in a Box," a conference session designed exclusively for owners of independent garden centers who are eager to explore the wonders of webinar marketing.

    Join us as we delve into the art of leveraging webinars to promote your local business and engage with your community on a deeper level. In this interactive session, we will provide you with a comprehensive toolkit that encapsulates everything you need to know about planning, executing, and maximizing the impact of your webinars.

    1. The Value and Effectiveness of Events/Webinars for Marketing: Discover the inherent power of webinars as a marketing tool, even for local businesses with a localized clientele. We will explore real-life success stories and share insights into how webinars can effectively drive engagement, increase brand visibility, and nurture valuable customer relationships.
    2. Elements of a Webinar Campaign: Learn the essential components of a successful webinar campaign from start to finish. We will guide you through the process of creating compelling campaign messaging and visually captivating graphics, crafting enticing invitations, structuring the webinar content for maximum impact, and employing strategic promotional tactics during and after the webinar to extend its reach.
    3. Repurposing Webinar Content for Long-Term Promotions: Discover the art of leveraging your webinar recordings to create enduring marketing assets. We will discuss how to enhance your recordings with engaging intros and outros, and extract compelling snippets for social media and website promotions. Unlock the potential of repurposed content to extend the lifespan of your webinars and amplify their impact.
    4. Experiential Learning: Conducting a Webinar Together: Experience the magic of a webinar firsthand as we guide you through an actual webinar session. Attendees will receive a specially curated "webinar-in-a-box" kit, either by visiting our store or through delivery. Together, we will embark on an exciting project that allows you to not only learn the nuances of conducting a successful webinar but also gain valuable insights into the attendee experience.

    As part of your class participation, you will receive a comprehensive webinar-in-a-box kit. This exclusive package is available for the first 50 attendees in attendance and includes the project we will undertake during the session, as well as a templated project plan to guide you through the process of conducting your own webinar-in-a-box (with material you likely already have), ensuring you have all the tools and knowledge necessary to implement webinar marketing strategies in your garden center.  

    Don't miss this unique opportunity to transform your marketing efforts and revolutionize the way you engage with your audience. Join us for "Webinar in a Box" and unlock the full potential of webinars as a powerful marketing tool for your independent garden center.

    3 Things You’ll Learn

    • How to use webinars as a powerful tool in your marketing toolbox
    • How to produce and promote your webinar from first invite to follow-up
    • How to do an interactive activity with a webinar audience

    Conference Program: How to be a Better Manager
    Date: August 8, 2023 .... Time: 4:00 - 4:45 p.m.

    In the dynamic world of small business ownership, effective management is the key to unlocking growth and success. Join us for a transformative 45-minute conference session dedicated to empowering small business owners with the essential skills and strategies to become better managers.

    Discover how to structure your business in a way that fosters crystal-clear goals, well-defined objectives, and tangible outcomes. Learn the art of aligning systems and processes to streamline operations and drive efficiency. When these crucial elements are in place, management transforms from mere supervision to a laser-focused pursuit of achievement.

    Key Session Highlights:

    • Importance of Structuring a Business: Understand why clear goals, objectives, and outcomes are vital for small businesses. Explore the impact of a well-structured business on overall success.
    • Aligning Systems and Processes: Learn how to align your systems and processes to optimize productivity and streamline operations. Discover techniques for documenting processes to ensure consistency and efficiency.
    • Empowering Achievement: Uncover strategies to shift your management approach towards empowering achievement rather than constant supervision. Discover methods to inspire and motivate your team to exceed expectations.
    • Interactive Discussion: Engage in an interactive discussion with fellow IGCs, exchanging ideas and experiences while receiving expert guidance from our speaker.

    Whether you're a seasoned business owner or just starting out, this session will equip you with actionable insights and practical tools to enhance your management skills and drive your business toward sustainable growth. Join us for "Mastering Management: Structuring Your Business for Clarity, Alignment, and Success" and unlock the true potential of your small business through effective and focused management.

    3 Things You’ll Learn

    • A simple method for setting goals and objectives that align the entire organization
    • How to empower achievement by streamlining  systems, processes and teams
    • How to draw upon the intrinsic motivation of your employees with better management methods

    Andrea Hill is CEO of Hill Management Group, StrategyWerx
    Andrea owns Hill Management Group, LLC (HMG), which has four brands: StrategyWerx, WerxMarketing, MentorWerx, and ProsperWerx. Through those brands HMG provides strategy consulting, business development, professional development, branding, and marketing services to small and mid-sized businesses. Andea has over 30 years of professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries.

    Andrea’s special expertise is in preparing companies for growth – whether they seek to improve cash-flow for organic growth, or acquire angel or institutional investors. She uses proprietary processes for strategic planning, leadership development, branding & marketing strategy, operations improvement and management, and human resources strategy. Her forward-looking orientation and deep background in marketing technology and data make her business perspective particularly useful during this time of significant economic and business transformation. When she’s not running her company or enjoying her large family, she is very active in political and social causes related to jewelry supply chain responsibility, diversity and equality, women’s rights, and women’s health.

    Business Support You Can Grow On .... StrategyWerx, WerxMarketing, MentorWerx . 
    Build Your Business With Us. Hill Management Group helps small-to-midsized business owners build stronger strategies and improve operations. In addition to consulting business owners across many industries, we have deep knowledge of the jewelry, luxury, and lifestyle business sectors, and we consult the entire verticals of these industries, from raw material sourcing and management through design, manufacturing, and both online and physical retailing. Our services are available through three brands: StrategyWerx, WerxMarketing, and MentorWerx. Read on to see how we can help you make your business grow and prosper.

    Who is Hill Management Group ... HMG is owned by Andrea Hill. Andrea has over 35 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. She launched Hill Management Group in 2007, which serves small businesses in many produc industries with deep knowledge in the international jewelry and accessory, lifestyle, luxury, and home goods verticals. The company is known primarily through its brands: StrategyWerx, WerxMarketing, and MentorWerx. Andrea also plays a key role in the management and marketing of the Chicago Responsible Jewelry Conference, which has become a gathering of the worldwide community working to create mine-to-market responsible supply chains in metals and gem materials.

    Address:   1 E. Erie St. Suite 525 (POB 2036) Chicago, IL 60611    
    Contact:   Andrea Hill    
    Phone:  (414) 600-0902   FAX:


    2022 Conference Program: Recruiting and Hiring for Independent Garden Centers  
    Recruiting and hiring quality staff has always been a challenge for independent garden centers, and recent shifts in the labor market haven't made things easier. Garden Center Show speaker Andrea Hill, author of the "How-to-Hire Handbook for Small Business Owners," can show you how to turn your business into a 24/7 recruiting machine.

    Conference Program: How to Master SEO for Small Business Owners
    For many people, understanding SEO (or search engine optimization) might as well be speaking Greek. Andrea makes this topic easy to understand and will tell you where your priorities should be, including how to optimize your website for on-page SEO results before investing in paid traffic, as well as how Google’s latest methodology should affect your strategy. She will also address recent changes in retargeting and how you can use this technology to stay in touch with “hot” leads.

    Conference Program: Get Your Life Back With Small Business Automation Strategies
    Even before the internet changed everything about selling and marketing, running a small business was hard work. Today small business owners struggle to figure out how to make time for all the marketing activities necessary to stay top-of-mind with customers and get new foot traffic in the door - and with less help than ever before. But did you know that you can spend less time on busy work, do more authentic and personal marketing, and conquer the chaos with simple, affordable, small business automation methods? In this session, Andrea Hill will introduce you to small business automation techniques and tools you can implement right away. 

    What You Will Learn in This Session

    • What business automation for small business owners is
    • How you can use business automation to reduce time spent on administrative tasks
    • The powerful ways you can use automation to increase engagement with current customers
    • How to automate lead management to get visitors from your website and social channels into your store
    • Tools you can use for automation, including cost information
    • Actual examples of how to create automations - showing you how easy it can be!


               The Lawn & Garden Marketing Association "Green Marketing" programs -- Plan for Success at Events  /  Stay Connected Year Round
               Contact LGMA to Showcase New Products / Catalogs / Seasonal Promotions ---