VIDEO / Leadership, Management and Creating a Culture of Excellence
    As you know, a great team creating a great customer experience is an independent retailer's biggest competitive advantage. Join Bob Negen of WhizBang Retail Training, as he explores what a Culture of Excellence looks like and how to create one.

    VIDEO / Conference KeyNote: The Omni-Experiential Future of Retail Marketing
    The pandemic has accelerated change in retail, but particularly for small to mid-sized independent retail. Pre-pandemic, the store was the focus of the brand, and driving in-store traffic was the main goal of most marketing. Now and in the post-pandemic future, consumers expect many (omni) ways to shop, interact, and buy from a brand. This talk is an exploration of this trend and how to get on the front (and profitable) side of this trend.

    Expect the following takeaways from this presentation:

    • Understand how the pandemic has profoundly changed retail marketing.
    • Learn why the future of retail marketing is 'omni-experiential'.
    • Learn how to apply the omni-experiential concept to market your garden center.

    Conference Program: Boot Camp -- How to Run a Business That Doesn't Run You!
    Do you ever feel like your business has taken over your life?  Like you are a tiger chasing it's own tail? Maybe you thought owning a store would give you more freedom and instead you feel trapped?  If you answered "yes!" then this seminar is for you!  You'll learn...

    • How to create the right structure for your business - structure that will give you more freedom.
    • How to eliminate "spray and pray" management - quit spraying to put out fires and praying they don't pop up again.
    • How to find and hire the right people for your garden center
    • How to free yourself up so you are doing only the work you love and the work you are good at.

    And much, much more! You can get control of your business and your life if you know what to do, and understand how to do it.  This fun, lively session will show you how it's done!

    Bob Negen, Co-founder of WhizBang! Retail Training, is a professional retail speaker, consultant, business coach, and author. Bob motivates and trains independent retailers to improve and grow their businesses with practical, actionable tactics and strategies. He speaks to independent business owners in their own language using real-world retail experience and humorous stories from the trenches.

    From garden centers, gift stores, hobby shops, and clothing boutiques to toy stores and pet supply merchants, Bob’s expertise gives retailers tools to gain measurable results. As a retailer Bob turned a single kite store into an award-winning, multi-million-dollar toy store chain. Now he uses his three decades of retail experience to help store owners and managers learn the necessary business skills they need to succeed in today’s economy.

    Whizbang! Retail Training For Stores Big, Small, and Everything In Between
    Learn how our team can help your retail business reach its potential. WhizBang! Retail Training helps retailers of all sizes build great stores. Founded in 1999 by retail experts Bob Negen and Susan Negen, we offer products and services designed to fit the needs of brand new retailers as well as seasoned owners and multi-store chains.

    Our flagship product, the Retail Mastery System teaches the 11 essential skills required to be a successful store owner. Version 2.0 of the Retail Mastery System was released in July of 2016. In 2015 the company launched the Retail Sales Academy, a 24/7 online sales training platform that teaches store employees how to increase sales by providing exceptional customer service.

    Address:   233 Washington Ave Ste. 213 Grand Haven, MI 49417
    Contact:   Bob Negen
    Phone:  616.842.4237   FAX:  616.842.2977



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