The original pop-up greeting card company  
Our story began in 1978 when a humble stage designer translated his set concepts into miniature paper formats to share with prospective clients. Charmed with the results, he moved away from theater and instead opened PopShots, Inc., the origin of Up With Paper. While the first release consisted of six painstakingly designed cards per year, advancements have allowed us to release multiple categories of cards per season—but our original fondness of paper and attention to craft still remain. Up With Paper has been recognized for developing outstanding pop-up greeting cards, winning numerous Greeting Card Association’s coveted LOUIE Awards honoring design excellence. Our pop-up books, published under Jumping Jack Press, have received numerous Moonbeam Children’s Book Awards.

Pop-Up Cards
Up With Paper is all about bringing people closer together via playful correspondence. Our designers delight in the small details that make our products pop. We’ve integrated pull-tabs, push-button light effects, and sound clips into many of our pop-up greeting card lines. Our pop-up books are filled with hidden lift flaps and facts to delight and inspire wonder in our readers.Pop-Up Cards