| Conference Program: TikTok Competition
Date: August 9, 2023 .... Time: 11:00 - 11:45 a.m.
TikTok is an incredibly valuable tool for businesses, yet some business owners can't seem to crack the code as to how to generate meaningful engagement on this fast-paced app. In this session, Michael will walk you through what the TikTok phenomenon can teach us about how to reach current and future customers with quality video content produced in-house at your small business. As part of the session, you will have an opportunity to make your own TikTok video and enter it into the Garden Center Show’s TikTok competition. The winner will receive bragging rights and a certificate you can hang in your garden center.
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Michael Fiore -- Smith's Gardentown, Family owned and operated
Michael Fiore is a fourth-generation nurseryman taking over the reins at Smith's Gardentown, a legacy family business. Although he grew up in the business, for many years he thought he'd forge his own path in life away from the business. He graduated from Texas A&M University with a degree in Wildlife and Fisheries Science before moving away to Costa Rica, then eventually to the rainforest city of Iquitos, Peru. After 5 years overseas, it was finally time to return back to Texas, but now he had a family of his own. He and his wife, Rosa, and their firstborn, Jasmine, moved back to Wichita Falls and jumped right back into the family business. Michael reignited his passion for plants and the industry as a whole. He loves teaching people, which naturally led to staff training, classes for customers, and educational videos on social media. This passion for teaching has propelled him to be one of the more influential voices in the plant social media spheres.
About Smith's Gardentown -- Family owned and operated, Let's Grow!
For 74 years Smith’s Gardentown Farms has served Texoma providing our customers with the best in products, services and advice. Founded by C.O. Smith, Sr., in the 1940’s, the family business operated for many years under the direction of Curtis W. Smith, and continues with his children, Katherine and Steve Smith. When you walk through the door at Smith’s Gardentown Farms in Wichita Falls, Texas, you immediately realize that you are about to have a pleasurable shopping experience. Smith’s Gardentown Farms provides Bedding Plants, Trees, Shrubs, Fertilizer, Potting Soil, Outdoor Furniture and many fun and unique accessories to create a beautiful landscape for your home.
Gardening Superstore
Enjoy your garden that you put so much time and hard work into. Each season Smith’s stocks up with fun and unique items that are perfect for all types of landscapes. We have pottery, statuary, bird baths, and home decor items that work great for you, and make fantastic gifts. We are sure to have what you need, and if we don’t just let us know and we will see what we can order.