Marketing @ The Garden Center Show
Education Designed for IGCs ... Choose from 13 specialized education sessions for collaborative, tried-and-tested solutions that will improve your store's bottom line.

Explore. Learn. Ignite. A Conference Program Designed for You!


Marketing: Speakers / Session Descriptions -- Plan for Success!

Experiential Merchandising

Speaker: Joe Baer, Co-Founder and CEO, ZenGenius, Inc
Date: August 10, 2022 .... Time: 10:00 - 11:00 a.m., Room 203-B

Joe Baer is the Co-Founder, CEO and Creative Director of ZenGenius, Inc. which provides Visual Merchandising, Special Events and Creative Direction. His career encompasses over thirty years of experience working with many of the top retailers. His passion, drive and enthusiasm...

Are Shipping Rates Killing You

Speaker: Gretchen Peczkowski, Owner, Steel Heart, LTD
Date: TBD .... Time: TBD

Gretchen Peczkowski and husband Jacek founded Steel Heart in 1997 Today, Steel Heart Ltd is one of the leaders in metal home and garden decor. Jacek brings his design talent and artistic abilities he learned from working alongside his grandfather, the village blacksmith, in...

Meeting the Needs of Todays Customers

Speaker: Kim Hartmann of Hartmann Consulting
Date: August 10, 2022 .... Time: 4:00 - 4:45 p.m., Room 203-B

Kim Hartmann of Hartmann Consulting has worked as a communication consultant, garden center manager and landscape designer for the last 35 years. On behalf of the Illinois Landscape Contractors Association, Illinois Green Industry Association, Perennial Plant Association and...

Dealing with Tough Customers

Speaker: Kim Hartmann of Hartmann Consulting
Date: August 10, 2022 .... Time: 10:00 - 10:45 a.m., Room 203-D

Kim Hartmann of Hartmann Consulting has worked as a communication consultant, garden center manager and landscape designer for the last 35 years. On behalf of the Illinois Landscape Contractors Association, Illinois Green Industry Association, Perennial Plant Association and...

Lighting, Color, Signage Elements

Speaker: Lyn Falk, Owner/President of Retailworks, Inc.
Date: August 10, 2022 .... Time: 4:00 - 4:45 p.m., Room 201-C

Lyn Falk, Owner/President of Retailworks Inc, is an author, award-winning designer, business owner, and international speaker, Lyn Falk has earned praise for her holistic, innovative, results-driven design philosophy. She has devoted over 35 years to teaching and helping...

Curb Appeal - Are you getting the most

Speaker: Lyn Falk, Owner/President of Retailworks, Inc.
Date: August 9, 2022 .... Time: 1:00 - 1:45 p.m., Room 203-D

Lyn Falk, Owner/President of Retailworks Inc, is an author, award-winning designer, business owner, and international speaker, Lyn Falk has earned praise for her holistic, innovative, results-driven design philosophy. She has devoted over 35 years to teaching and helping...

Reaching the Techno Kids Generation

Speakers: Mike O'Rourke & Scott Sandstrom
Hosted by "Your Midwest Garden" Podcast!

About "Your Midwest Garden" Podcast! A casual conversation about gardening in the Midwest with Toledo's Garden Guy, Mike O'Rourke and Rookie Gardener, Scott Sandstrom. Mike interviews various guests, from experts to local DIY gardeners in a relaxed conversation. While Scott...

How to Master SEO for Small Business

Speaker: Andrea Hill, CEO of Hill Management Group
Date: August 9, 2022 .... Time: 1:00 - 1:45 p.m., Room 203-B

Andrea Hill is CEO of Hill Management Group, StrategyWerx Andrea owns Hill Management Group, LLC (HMG), which has four brands: StrategyWerx, WerxMarketing, MentorWerx, and ProsperWerx. Through those brands HMG provides strategy consulting, business development, professional...

Embracing Change Begins with a Story

Speaker: Susan Markgraf, chief adventurer at GreenMark Media
Date: August 10, 2022 .... Time: 4:00 - 4:45 p.m., Room 203-D

Susan Markgraf is chief adventurer at GreenMark Media Susan has worked for and represented horticulture and agriculture brands for the majority of her career, both as a working journalist and marketing communications strategist. Called a "visionary" among her employers and...

Lessons of Decade (so far) & Where Theyre Taking Us

Speaker: Susan Markgraf, chief adventurer at GreenMark Media
Date: August 10, 2022 .... Time: 1:00 - 1:45 p.m., Room 201-C

Susan Markgraf is chief adventurer at GreenMark Media Susan has worked for and represented horticulture and agriculture brands for the majority of her career, both as a working journalist and marketing communications strategist. Called a "visionary" among her employers and...

Speak the New Gardeners Language

Speaker: Katie Dubow, President of Garden Media Group
Date: August 10, 2022 .... Time: 1:00 - 1:45 p.m., Room 203-B

Katie Dubow is president of Garden Media Group, a second-generation women-owned and run public relations firm specializing in the green industry. Author of the annual Garden Trends Report, Dubow presents to audiences from Italy to Chicago. Dubow is also a guest host on QVC for...

Creating Effective Social Media

Speaker: Ron McCabe, founder/president Everbearing Service
Date: August 10, 2022 .... Time: 1:00 - 1:45 p.m., Room 203-D

Ron McCabe is the founder and president of Everbearing Services ... a company that specializes in digital marketing solutions for garden centers and other horticultural companies. McCabe has provided green businesses with innovative digital marketing solutions for more than 12...

Opening Up to E-Commerce

Speaker: Ron McCabe, founder/president Everbearing Service
Date: August 9, 2022 .... Time: 4:00 - 4:45 p.m., Room 203-D

Ron McCabe is the founder and president of Everbearing Services ... a company that specializes in digital marketing solutions for garden centers and other horticultural companies. McCabe has provided green businesses with innovative digital marketing solutions for more than 12...

Omni-Experiential Future of Marketing

Speaker: Bob Negen, co-founder of WhizBang! Retail Training
Date: August 9, 2022 .... Time: 10:00 - 11:00 a.m., Room 202

Speaker Bob Negen, Co-founder of WhizBang! Retail Training, is a professional retail speaker, consultant, business coach, and author. Bob motivates and trains independent retailers to improve and grow their businesses with practical, actionable tactics and strategies. He speaks...