Opening Up to E-Commerce

Conference Program:  Opening Up to E-Commerce

Speaker: Ron McCabe, founder and president of Everbearing Service Date: August 9, 2022 .... Time: 4:00 - 4:45 p.m., Room 203-D Over the last few years, our industry has begun to shift more and more towards e-commerce. Horticultural companies need to consider things that traditional businesses do not. This trend shows no signs of slowing. Companies embracing this trend have seen noticeable increases in business. By engaging new clients online, our industry has increased convenience for existing customers and engaged a new, younger customer base. Attend this session and let us show you how a fully integrated, custom e-commerce solution can make selling online easier, and open your business to a whole new audience, without cannibalizing your existing customers. We will provide a concrete checklist of the actions you’ll need to take to succeed when selling online.

Ron McCabe is the founder and president of Everbearing Services ... a company that specializes in digital marketing solutions for garden centers and other horticultural companies. McCabe has provided green businesses with innovative digital marketing solutions for more than 12 years, using his advanced knowledge of web marketing techniques and tools to provide clients measurable results. With more than 30 years of experience in technology, McCabe is an expert in the fields of e-commerce, social media, search engine optimization, hardware and software. He currently ranks No. 109 in the world based on demonstrated skill and expertise in SEO/SEM in the worldwide Moz SEO community. His extensive experience has allowed him to help many green businesses transition to e-commerce, as well as migrating legacy software to modern platforms. Beyond business, McCabe is an active gardener and member of the horticultural community. He is an accomplished cook and is interested in growing and cooking heirloom vegetables. He strongly believes in and supports many local nonprofits that assist individuals in gaining personal independence. A Source for Web Design and Social Marketing Everbearing Services is a unique team based in Portland Oregon that is focused on solutions that get you results. We address all aspects of internet marketing. Our team creates beautiful custom websites as well as simple brochure websites for all budgets and project sizes. We write engaging, original web copy for websites and social media that is optimized for search engines. While we specialize in creating websites and managing content for garden centers, small businesses and green/sustainable industries, we offer our services to all types of projects. About Us: We are a local Portland company, comprised of talented marketing experts, designers, technology leaders and copy writers. Working together, we provide services that complete your web presence, from planning to execution to maintenance and analysis. Everbearing Services collaborates with you to implement a series of web-based solutions directly addressing your organization’s needs, increase sales and improve your business as a whole. Everbearing Services was created by Ron McCabe when he saw a growing need for web marketing services. Ron wanted to help small businesses get a great website within their budget, while also receiving expert services that connect them to their customers and increase their revenues. Address:   4303 SE 58th Ave. Portland, OR 97206 Email:  sales@everbearingservices.com     Contact:   Phone:  (503) 875-8364   FAX:

It’s Time To Get Together Again ... A WHOLE NEW TRADE SHOW DESIGNED JUST FOR IGCs  

The Garden Center Show for independent garden center (IGC) owners and professionals is the premier event for IGCs. We bring together the brightest minds and hottest products in one place at the Wisconsin Center in Milwaukee, Wisconsin, for a conference and exhibition. All attendees receive access to exhibit hall, keynote sessions and inaugural networking reception on Wednesday, Aug. 10th

The Garden Centers of America (GCA) is the supporting partner of the Garden Center Show.
The Garden Center Show for IGCs brings together thousands of retailers and hundreds of exhibitors showcasing the latest products, services and equipment you need to succeed. Register now to discover your next big seller and your next technological advance. You'll save thousands of dollars or your next pioneering idea to take your business to a higher level.

• Meet with vendors you haven’t seen in two years.
• Add variety to your product mix by finding new vendors.
• Expand your knowledge in peer-to-peer education program sponsored by Garden Centers of America.
• Network with other top IGCs.

The Garden Center Show has everything you need to succeed in 2022!

All attendees receive access to the exhibit hall, keynote sessions and the inaugural networking reception on Wednesday, August 10 | 5:00 - 6:00 p.m. Join fellow attendees and industry leaders for an evening of networking!  

A Garden Center Tour Designed to Inspire

Network with fellow garden center professionals and energize your business with fresh retail strategies from independent garden centers counted among the best in the great Milwaukee market, all while saving $100 per team member. On-board moderators will get the wheels rolling, revealing the best practices that put these IGC retailers on top. Then see firsthand what makes them so special as you explore each location. Watch the ideas spark as you fill your to-do list with new possibilities for profit, then get back to your hotel in plenty of time to enjoy dinner and nightlife in downtown Milwaukee. Transportation and lunch included. Conducted in conjunction with Garden Centers of America. Book early — this tour is a favorite among Garden Center Show-goers and has sold out in previous years!

WISCONSIN CENTER

400 W. Wisconsin Ave.
Milwaukee, WI 53203
wisconsincenter.com

SHOW HOURS

Tuesday, Aug. 9:  11 a.m. to 5 p.m.
Wednesday, Aug. 10:  9 a.m. to 5 p.m.
Thursday, Aug. 11:  9 a.m. to 2 p.m.

SMARTWORK MEDIA LAUNCHES NEW GARDEN CENTER SHOW FOR IGCs IN AUGUST 2022

SmartWork Media announces the launch of THE GARDEN CENTER SHOW for IGCs to be held Aug. 9-11, 2022 at the Wisconsin Center in Milwaukee. The three-day national-level event is expected to draw 700 booths and thousands of buyers from across the country. This event will offer special educational opportunities aimed at addressing the most essential purchasing, marketing and management questions that independent garden centers face today.

The show will partner with Garden Centers of America to bring IGCs a day touring local Milwaukee garden centers on Aug. 9, and GCA will help design the show’s conference program, bringing real-life, actionable how-tos that will help IGCs thrive.

SmartWork Media CEO Matthijs Braakman explains why this show was created: “Due to the Covid-19 pandemic there were no Midwest garden center shows in 2020, and at this time, we don’t see any scheduled for 2021 either. The industry needs to have an opportunity to get together to conduct business in 2021,” Braakman said. “With our many years of expertise in producing B2B magazines and shows focused on the retail industry, the new GARDEN CENTER SHOW for IGCs fits well into our model, and we look forward to sharing this expertise with the independent garden center industry.”

THE GARDEN CENTER SHOW for IGCs is being directed by Rob Bailey, who has more than 35 years of trade show experience. From 2015 to 2020, Bailey was the show manager for the IGC Show, and he will be bringing his leadership, expertise and knowledge of the industry to the show. “Over the past five years, I have enjoyed working with thousands of independent garden center owners, building relationships and helping to grow their businesses,” Bailey said. “I am thrilled that SmartWork Media has provided an opportunity to continue that work with the new Garden Center Show. I look forward to seeing many familiar faces in August!”

Bailey’s co-director will be Jim Reed, a trade show veteran of 30-plus years as well, with 20 of those year spent in the management of B2B retail industry shows and two years with the Chicago Flower & Garden Show, a consumer show. Reed sees THE GARDEN CENTER SHOW for IGCs as an opportunity to educate retailers in new ways. “We’re looking to focus on some new educational topics targeting the interaction between the IGC and their customers,” Reed said. “We don’t want to just give them ideas but to also give them time to develop these ideas at the show. When they leave, they will have a plan in hand that will allow them to implement what they learned immediately.”

For more information on THE GARDEN CENTER SHOW for IGCs, visit gardencentershow.com or contact Rob Bailey at (224) 355-6947, rob.bailey@gardencentershow.com, or Jim Reed at (224) 688-0858, jim.reed@gardencentershow.com.