Curb Appeal - Are you getting the most

Program:   Curb Appeal - Getting most out of this valuable front-of-house real estate

Speaker: Lyn Falk, Owner/President of Retailworks, Inc. Date: August 9, 2022 .... Time: 1:00 - 1:45 p.m., Room 203-D After your website and social media platforms, your storefront, parking lot, and outdoor gardens are your next biggest calling card. How are you communicating your brand to drive-by traffic, day and night? Storefront materials, colors, signage, lighting, displays, and decorative amenities, all play a part in communicating a strong brand. Don't underestimate the power your storefront and surrounding areas have on existing and future customers. Impressions and perceptions are formed before they ever drive onto your lot or step into your store. After hearing this presentation, you’ll never look at your storefront the same way again. In this presentation you'll learn: -the top five things to think about when attracting consumers from a distance -how to audit your storefront: what’s working, what isn’t, where does opportunity lie? -how to keep your brand integrated into the storefront experience -how to keep your storefront looking fresh throughout the year

Lyn Falk, Owner/President of Retailworks Inc, is an author, award-winning designer, business owner, and international speaker, Lyn Falk has earned praise for her holistic, innovative, results-driven design philosophy. She has devoted over 35 years to teaching and helping retailers and business owners build purposeful and productive spaces that move hearts, minds & merchandise. Her expertise in retail design, business, consumer behavior and environmental psychology, has helped her develop designs that not only meet but often exceed her client’s projected goals. Falk’s clientele represents over 35 different retail industries. She has worked with hundreds of independent retailers across the country, helping them define their brand, tell their story, and create profitable shopping environments/experiences. Falk delivers a message to retailers that will change perceptions and inspire new ideas. Retailworks, Inc.... Changing the Customer Experience .  Retailworks, Inc. is an award-winning commercial interior design, display, branding, and consulting firm headquartered in Milwaukee. We create engaging, branded environments, thought-provoking and intentional art, and display installations to positively influence the customer experience. Retailworks, Inc. is 100% woman owned, and is the parent company of LMF Group. Celebrating 25 years of creating amazing environments with outstanding results. HOW WE WORK -- WHO WE ARE -- WHY YOU NEED US We combine the best of proven branding and design principles with the latest in environmental psychology and consumer behavior. We ask the necessary questions to get a complete understanding of your business, vision, and project goals. Then we create a little magic. Our team is comprised of right and left brain thinkers. We love psychology and knowing how to manipulate all the variables in a space to create the “just right” experience in a branded built environment. We’re a smart and efficient team with a sense of humor. We love what we do and it shows. You want a brand that means something, and a space that engages and inspires the customers you’ve worked so hard to get and keep. And you want a brand and an environment that makes a difference, motivates employees, moves minds and merchandise, and ultimately increases traffic and sales. Address:   424 W. Walnut St Milwaukee, WI 53212 Email:  lfalk@retailworksinc.com Contact:   Lyn Falk, Owner/President Phone:  (414) 840-1244   FAX:

It’s Time To Get Together Again ... A WHOLE NEW TRADE SHOW DESIGNED JUST FOR IGCs  

The Garden Center Show for independent garden center (IGC) owners and professionals is the premier event for IGCs. We bring together the brightest minds and hottest products in one place at the Wisconsin Center in Milwaukee, Wisconsin, for a conference and exhibition. All attendees receive access to exhibit hall, keynote sessions and inaugural networking reception on Wednesday, Aug. 10th

The Garden Centers of America (GCA) is the supporting partner of the Garden Center Show.
The Garden Center Show for IGCs brings together thousands of retailers and hundreds of exhibitors showcasing the latest products, services and equipment you need to succeed. Register now to discover your next big seller and your next technological advance. You'll save thousands of dollars or your next pioneering idea to take your business to a higher level.

• Meet with vendors you haven’t seen in two years.
• Add variety to your product mix by finding new vendors.
• Expand your knowledge in peer-to-peer education program sponsored by Garden Centers of America.
• Network with other top IGCs.

The Garden Center Show has everything you need to succeed in 2022!

All attendees receive access to the exhibit hall, keynote sessions and the inaugural networking reception on Wednesday, August 10 | 5:00 - 6:00 p.m. Join fellow attendees and industry leaders for an evening of networking!  

A Garden Center Tour Designed to Inspire

Network with fellow garden center professionals and energize your business with fresh retail strategies from independent garden centers counted among the best in the great Milwaukee market, all while saving $100 per team member. On-board moderators will get the wheels rolling, revealing the best practices that put these IGC retailers on top. Then see firsthand what makes them so special as you explore each location. Watch the ideas spark as you fill your to-do list with new possibilities for profit, then get back to your hotel in plenty of time to enjoy dinner and nightlife in downtown Milwaukee. Transportation and lunch included. Conducted in conjunction with Garden Centers of America. Book early — this tour is a favorite among Garden Center Show-goers and has sold out in previous years!

WISCONSIN CENTER

400 W. Wisconsin Ave.
Milwaukee, WI 53203
wisconsincenter.com

SHOW HOURS

Tuesday, Aug. 9:  11 a.m. to 5 p.m.
Wednesday, Aug. 10:  9 a.m. to 5 p.m.
Thursday, Aug. 11:  9 a.m. to 2 p.m.

SMARTWORK MEDIA LAUNCHES NEW GARDEN CENTER SHOW FOR IGCs IN AUGUST 2022

SmartWork Media announces the launch of THE GARDEN CENTER SHOW for IGCs to be held Aug. 9-11, 2022 at the Wisconsin Center in Milwaukee. The three-day national-level event is expected to draw 700 booths and thousands of buyers from across the country. This event will offer special educational opportunities aimed at addressing the most essential purchasing, marketing and management questions that independent garden centers face today.

The show will partner with Garden Centers of America to bring IGCs a day touring local Milwaukee garden centers on Aug. 9, and GCA will help design the show’s conference program, bringing real-life, actionable how-tos that will help IGCs thrive.

SmartWork Media CEO Matthijs Braakman explains why this show was created: “Due to the Covid-19 pandemic there were no Midwest garden center shows in 2020, and at this time, we don’t see any scheduled for 2021 either. The industry needs to have an opportunity to get together to conduct business in 2021,” Braakman said. “With our many years of expertise in producing B2B magazines and shows focused on the retail industry, the new GARDEN CENTER SHOW for IGCs fits well into our model, and we look forward to sharing this expertise with the independent garden center industry.”

THE GARDEN CENTER SHOW for IGCs is being directed by Rob Bailey, who has more than 35 years of trade show experience. From 2015 to 2020, Bailey was the show manager for the IGC Show, and he will be bringing his leadership, expertise and knowledge of the industry to the show. “Over the past five years, I have enjoyed working with thousands of independent garden center owners, building relationships and helping to grow their businesses,” Bailey said. “I am thrilled that SmartWork Media has provided an opportunity to continue that work with the new Garden Center Show. I look forward to seeing many familiar faces in August!”

Bailey’s co-director will be Jim Reed, a trade show veteran of 30-plus years as well, with 20 of those year spent in the management of B2B retail industry shows and two years with the Chicago Flower & Garden Show, a consumer show. Reed sees THE GARDEN CENTER SHOW for IGCs as an opportunity to educate retailers in new ways. “We’re looking to focus on some new educational topics targeting the interaction between the IGC and their customers,” Reed said. “We don’t want to just give them ideas but to also give them time to develop these ideas at the show. When they leave, they will have a plan in hand that will allow them to implement what they learned immediately.”

For more information on THE GARDEN CENTER SHOW for IGCs, visit gardencentershow.com or contact Rob Bailey at (224) 355-6947, rob.bailey@gardencentershow.com, or Jim Reed at (224) 688-0858, jim.reed@gardencentershow.com.